Transforming E-commerce Success

A Comprehensive Solution for a Leading B2B Home Supplier

The Challenge

Our client was challenged with modernizing their e-commerce site during an acquisition.

TSG’s Impact

Enhanced UX, Flawless back-end migration, Optimized sales analytics

Objectives

The client, a leading B2B home supplier, relied heavily on their e-commerce channels, accounting for over 60% of their business. During a major acquisition, they aimed to modernize their site by migrating product data and enhancing the user experience, search optimization, and analytics without disrupting site operations.

Solution

TSG executed a seamless back-end and front-end migration, ensuring uninterrupted uptime throughout the process. The team redesigned the user experience, including customer log-in and order tracking features, and implemented predictive insights and advanced analytics to boost sales performance. TSG’s approach was so effective that the acquiring company adopted these practices for their own e-commerce platform.

Benefits

Continuous Uptime

TSG ensured zero downtime during the migration, keeping business operations uninterrupted.

Improved Experience

TSG redesigned key customer features, boosting user engagement and satisfaction.

Sales Growth

TSG enhanced product search optimization and analytics, driving higher conversion rates.