Data Services Help Predict Customer Behaviors

Data warehouse migration and analysis for a growing retail company

The Challenge

Our client was challenged with migrating data while enhancing retail analysis to improve customer experience.

TSG’s Impact

Enhanced Customer Satisfaction, Advanced Retail Analytics, Data Lake Creation

Objectives

A large American retail company aimed to migrate its data from on-premises systems to a new data warehouse to better analyze market trends and enhance customer experiences. They sought a partner to help implement cutting-edge retail analysis to stay ahead of the competition.

Solution

The Select Group (TSG) supported the client’s digital transformation by successfully migrating their Netezza databases to Snowflake and aiding in the creation of a data lake. TSG also led the advanced retail analysis initiatives, identifying key customer buying patterns that informed the client’s marketing decisions. This enabled the client to develop personalized customer recommendations, upselling opportunities, and subscription models, enhancing overall customer satisfaction and competitive positioning.

Benefits

Improved Efficiency

TSG’s data migration streamlined operations, enabling faster access to critical information.

Enhanced Insights

TSG’s retail analytics provided the client with valuable customer behavior insights, driving more effective marketing strategies.

Increased Competitiveness

By leveraging TSG’s solutions, the client stayed ahead of competition through improved customer experiences and targeted offerings.