Landing Your Dream IT Job: The 4 Pillars of Personal Branding (Part 1)
August 22, 2019
Personal branding begins with identity because it is who you are at your core. It is integrated into every aspect of your life and every action you take. Your identity is the foundation of your brand.
Who are You?
To begin, spend some time with each of the following questions – writing them down can help you dig deeper!
- Values – what drives you?
- Personality – how do you describe your behavior and thought patterns?
- Interests & Passions – which activities & subjects capture your attention?
- Hobbies – which activities & subjects do you consistently engage in?
Make a Move
Once you have your answers, decide whether you like them. If not, it might be a good time to create a plan of action.
For example, if you listed “art” as an interest, but none of your hobbies are art-related, your plan could be to take drawing classes. Those drawing classes would become a part of your identity. You would no longer be someone merely interested in art; you would be an active artist – that’s personal branding!
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